CUSTOMER SERVICE AND IT’S IMPORTANCE

I don’t want to name names, but I’m sure many of you have heard about the customer service incident that went GLOBAL via the internet this week.
So this week let’s talk customer service. Below is a nice little read. Most people even if they like your product, service, or company in general will let customer service incidents affect their position on continuing business, ESPECIALLY if there are close competitors. In professional relationships, having the last word is not NEARLY as important as having a great working relationship and continuing business. Even if they are wrong (which the customer never is) it is better to value the customer and resolve the situation. Hmm not too bad advice for those personal relationships either. =)

http://video.about.com/marketing/Tips-for-Customer-Service-Best-Practices.htm